From May 20 to 22, 2025, “SEA 2025 Saudi Arabia Entertainment & Amusement Equipment Expo”, which is the attention of the global entertainment industry, was grandly held in Riyadh International Convention and Exhibition Center. As a professional bowling equipment manufacturer, Red Sun Bowling exhibited for the first time, with nearly 30 years of production and installation experience, professional equipment and technology and sincere cooperation attitude, attracted the attention of many theme parks, commercial complexes and entertainment operators in the Middle East region, and reached a preliminary cooperation intention with a number of customers on the spot, which lays a solid foundation for expanding the Middle East entertainment market.
“SEA 2025” is the largest entertainment industry event in the Middle East region, bringing together more than 500 exhibitors from more than 30 countries around the world, covering the fields of theme park equipment, digital interactive entertainment, sports and leisure facilities. As Saudi Arabia’s “Vision 2030” promotes the development of tourism and entertainment industry, the demand for high-end entertainment equipment in the Middle East market continues to grow, and it has become a key region for global enterprises.
In response to the high temperature and dusty climate of the Middle East market as well as the trend of family entertainment consumption, Red Sun Bowling has launched customized solutions, such as high-temperature-resistant material ball paths, multi-language interactive interfaces, and parent-child co-branded themed equipments, etc., which have attracted many customers to discuss in-depth. The company’s general manager [Mark] said, “The entertainment industry in the Middle East is in a period of rapid growth, we have established a service network with local partners, and in the future, we will provide one-stop solutions from the supply of equipment to operational support, to help customers enhance the user experience.”
“Not only is Red Sun Bowling’s bowling equipment technologically advanced, but its localized service team is more capable of responding to needs quickly, which gives us confidence in long-term cooperation.” A representative of a well-known Saudi Arabian entertainment group said during the negotiation. During the exhibition, Red Sun team also discussed with Middle East entertainment operators on topics such as “Technology Empowering Traditional Entertainment Programs” through industry forums, which further strengthened the brand’s influence.
Relying on the results of the exhibition, Red Sun Bowling will accelerate channel construction and after-sales service layout in the Middle East region, and plans to set up a regional warehousing and technology center in Saudi Arabia by 2026. In the future, the company will continue to research and develop entertainment equipment to adapt to the diversified needs of the world, and develop the blue ocean market of the Middle East entertainment industry together with our partners.
